Cookie Policy

X British Only puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

• measure how you use the website so it can be updated and improved based on your needs
• remember the notifications you’ve seen so that we don’t show them to you again

X British Only cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.

How cookies are used on X British Only

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use X British Only. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, eg site.

Google Analytics stores information about:

• the pages you visit on X British Only
• how long you spend on each X British Only page
• how you got to the site
• what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

Google Analytics sets the following cookies:

Universal Analytics

Name	Purpose	Expires
_ga	This helps us count how many people visit X British Only by tracking if you’ve visited before	2 years
_gat	Used to manage the rate at which page view requests are made	10 minutes

Google Analytics

Name	Purpose	Expires
_utma	Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to X British Only or to a certain page	2 years
_utmb	This works with _utmc to calculate the average length of time you spend on X British Only	30 minutes
_utmc	This works with _utmb to calculate when you close your browser	when you close your browser
_utmz	This tells us how you reached X British Only (eg from another website or a search engine)	6 months

Last updated: 29 June 2016